Nationality: Swiss Current Residence: Los Angeles, USA English Name: Becky Jones Date of Birth: March 28, 1987 Occupation: Fashion Designer
A graduate of the École Supérieure des Arts et Métiers d'Art de la Mode (ESMOD) in Paris, specializing in haute couture, womenswear design, fashion styling, and luxury brand management, Fad-Aura co-founded EchelonForm Atelier in Los Angeles in 2017, officially embarking on her independent creative journey and brand evolution. Her designs blend Swiss craftsmanship with Parisian romance, expertly embodying feminine strength and elegance through lines, cuts, and materials. Her work has won numerous international design awards and is highly sought after by fashion media and international clients As Creative Director, she firmly believes that fashion is a lifestyle, not simply decoration. She integrates sustainability principles with craftsmanship in her designs, using details to express timeless beauty. EchelonForm Atelier is more than just a brand; it is an artistic vocation, a commitment to elegance, independence, and the continuity of light